Every individual holds a specific Genetic Code, body types differ as does fashion influences. Genetic Denim seeks to present each person with the best possible fit for their body, accentuating assets rather than forcing everyone into the same mold. It combines global fashion trends with individuality of fit and wash to tailor denim to your body. With nostalgia for the bohemian yet basic denim styles from the 70’s, Genetic Denim has created a line with life and timeless appeal. Genetic Denim pays homage to the centuries past while remaining modern with its edgy, yet sophisticated and confident, but still carefree silhouettes.
The core lineup includes the Recessive Gene, Dominant Gene and Mutated Gene, all produced in a variety of washes including the softest denim in the denim market, the Genetic Denim Legging. There isn’t one thing that sets Genetic Denim apart in the marketplace, there are many. Fashion-forward style and underground cool, mixed with fabrics, washes and cuts from around the world ,make Genetic Denim a classic global fashion brand with a touch of new age chic. Genetic Denim isn’t only a fashion brand; it’s a way of life that reflects individual personality and style while seamlessly fitting denim to your body in pure comfort. Genetic is the lifestyle brand of the 21st century.